Email Marketing For Beauty Professionals

Course Curriculum

47 lessons of marketing knowledge!

1. About The Owners Of Lash Line
1. Before We Begin...
1. This Course Is For You If...
  FREE PREVIEW
1. Who The Heck Is Cara?!
1. Introduction + 9 Reasons To Choose Email
2. Why Choose Email Marketing Out Of All Ways To Market
3. The Stats Are Astounding!
1. Finding Your Forever Clients (Webinar)
2. Bonus* "I Gotta Tell Ya" - Email Template
1. Steps To Building Your Email List
2. Enticing Clients To Subscribe
3. Choosing The Personality For Your Email
4. How To Capture Emails + Why Use A Welcome Series + Giveaway Strategy
5. Test Your Learning - Quiz #1
1. How To Choose An Email Marketing Platform
2. Where To Start & Batching Your Content
3. Utilizing Email Templates
4. Choosing The Tone & Personality For Your Email
1. The 4 Types Of Emails + What To Include
2. Test Your Learning - Quiz #2
3. Example Email Layout + Ideal Send Times
1. Integrating Online Booking + Email
2. Square Online Booking Platform Walk Thru!
1. Building An Email Capture In MailerLite - Connecting It To LinkTree
2. Designing A Giveaway Landing Page - Demo
3. Connecting Giveaway Web Links To Socials With LinkTree
1. How To Make Your Business More Profitable With Email
1. Our Top Marketing Tips
2. Test Your Learning Quiz #3
1. Subject Lines That Convert
1. Optimal Send Times
2. Test Your Learning - Quiz #4
1. Win-Back Emails + Targeting Previous Clients
2. Test Your Learning - Quiz #5
1. Module Summary
2. Welcome Emails
3. Thank You For Booking With Me (Prewritten Email Script)
4. Which Lash Set Is Right For You? (Prewritten Email Script)
5. Enter My Giveaway (Prewritten Email Script)
6. Non Pushy Sales Email (Prewritten Email Script)
7. Just For You (Prewritten Email Script)
8. Pre Appointment Reminder (Prewritten Email Script)
9. Followup Email + Aftercare Instructions (Prewritten Email Script)
10. Respond To A Negative Review Or Upset Client (Prewritten Email Script)
11. Please Leave Me A Review (Prewritten Email Script)
1. Congratulations!
2. Before You Go...
1. COPYRIGHT +TERMS OF SERVICE

About this course

$19.00
48 lessons
1.5 hours of video content

Course Curriculum

ABOUT JESS + CARA

BEFORE WE BEGIN...

WHAT TO EXPECT FROM THIS COURSE

MEET YOUR EDUCATOR

LET'S DIVE IN

7 TIPS FOR FINDING YOUR FOREVER CLIENTS

GETTIN' INTO IT

HOW + WHERE TO START

WRITING PROFESSIONAL EMAILS + BEST PRACTICES

INTEGRATING ONLINE BOOKING + EMAIL MARKETING

BUILDING LANDING PAGES + EMAIL CAPTURES

MAKING MONEY FROM EMAILS $$

OUR TOP MARKETING TIPS

20 READY FOR YOU SUBJECT LINES

WHEN TO SEND YOUR EMAILS

WIN-BACK EMAILS + TARGETING PREVIOUS CLIENTS

READY TO GO EMAIL TEMPLATES

YOU HAVE COMPLETED THE COURSE!

THE BORING LOGISTICAL STUFF

About this course